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Earned Media Pitching: Examples for both digital (podcasts) and traditional (broadcast TV) media

Earned Media Pitching: Examples for both digital (podcasts) and traditional (broadcast TV) media

January 21, 2025 — How a consultancy booked 42 podcasts, and a pawnshop secured $93K worth of TV airtime.

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Social Media Marketing: Educate your executives (podcast episode #123)

Social Media Marketing: Educate your executives (podcast episode #123)

January 16, 2025 — Listen now to discover how Carlos Gil, U.S. Market Brand Evangelist, GetReponse, used B2C platform Snapchat at B2B brand BMC Software, turned a chance Uber ride into a career-defining opportunity, and changed who ‘the beef people’ were to put the customer first.

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Breaking Norms to Drive Growth: These campaigns challenged industry norms to achieve standout results

Breaking Norms to Drive Growth: These campaigns challenged industry norms to achieve standout results

January 14, 2025 — Discover Cadbury’s cricket campaign, a B2B rebrand, and a Reddit success story.

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